Project Overview

Background

Mammalz Community Spotlight was an 8+ hour Live stream showcasing nature explorers, adventurers and scientists. The event aimed to raise money for the non-profit Cool Earth while also proving the power of the nature community in the live streaming landscape.

Objective

Design overlays and transition videos for the first ever Mammalz Community Spotlight.

Outcome

Mammalz raised $1,500 for Cool Earth. There was an increase of Mamamzl platform sign ups and an increase in streaming hours on the Mamamlz platform.

Role

Event Graphic designer
Marketing graphic designer
Social Media Manager
Video Editor

Team

CEO
COO/Head of Content
Head of Marketing

💰 Fundraising Goal

Raise $1,000 for Cool Earth, a nonprofit organization that works along with rainforest communities to halt deforestation and its impact on climate change. This money would support food sovereignty and sustainable farming in the Asháninka Project in Peru's Ene Valley.

Event Layout

While the team was recruiting participants and setting up the backend of the event, I sat down with our Head of Content to go over an event storyboard to make sure I had covered all the necessary overlay assets we would need for the event. I then received the marketing plan from our Head of Marketing that laid out the assets needed to market before the event.